Enterprise carshare - moosylvania
Develop a two-year experiential street team program in key cities to support the launch of Enterprise CarShare, deliver on new member acquisition goals and increase awareness and utilization of CarShare. Target consumers are living and working in urban environments and depend on access to reliable transportation to meet their professional and social needs. Consumers are willing to experiment with different transportation options, including car sharing providers.
CLIENT: ENTERPRISE
AGENCY: MOOSYLVANIA