Miller Lite Beer REgistry - Father's Day
Father's Day, Miller Lite delivered its own beautiful, bundle of joy to fuel fatherhood initiations across the country: the Miller Lite Beer Registry — the first-ever beer registry made just for soon-to-be dads! The Miller Lite Beer Registry will also be the exclusive spot to purchase the first-ever Miller Lite drinking experience in the future with the Miller Lite Beer Bond! Designed to give the gift of Miller Time in 21 years, the Beer Bond is a non-binding, realistic contract fellow beer-lovers can gift to soon-to-be dads, promising them tasty pilsners in 2043 or later.
CLIENT: MILLER LITE
AGENCY: DDB