Miller Lite MEta lite bar & big game ad
Can't advertise around the “Big Game” anywhere in the world, why not advertise somewhere else –in the metaverse?
Barred from advertising a commercial in the Super Bowl? That was Miller Lite’s challenge. Solution - air a Big Game ad in the one place you can - the metaverse. Only thing - you need a place to air that spot. So, Miller Lite built a bar in Decentraland. Users could watch the commercial there, get a virtual beer, and interact with other users.
CLIENT: Miller Lite
AGENCY: DDB
PARTNERS: m ss ng p eces, TerraZero, Golden LA
DIRECTOR: Jason Zada
MUSIC: JSM Music, Joel Simon
ADDITIONAL PRESS: