STARBURST ASK THE UNIVERSE - TIKTOK'S IN SPACE
SOCIAL CAMPAIGN: TikTok users can create a video that asks “How do they make Starburst taste so juicy?” and uses the #BeamItUpStarburst hashtag for a chance for the video to be beamed into space via a partnership with SpaceSpeak. Video creators can track where their video is traveling in space in real time via a microsite.
CLIENT: STARBURST / MARS WRIGLEY
AGENCY: DDB
PARTNERS: TIKTOK, SPACESPEAK